Lowongan Herba Group

Herba Group merupakan kelompok usaha di Indonesia yang bergerak dalam pengembangan dan pemasaran produk kesehatan, makanan dan minuman, serta produk perawatan diri. Berdasarkan profil perusahaan, Herba Group mencakup beberapa perusahaan, yaitu PT Herba Utama, PT Herbatama Indo Perkasa, dan PT Bromo Pharmaceutical Industries.

Herba Group mengembangkan berbagai merek produk yang ditujukan untuk memenuhi kebutuhan konsumen, terutama dalam kategori produk herbal, kesehatan, dan perawatan tubuh.  Bidang Usaha Herba Group
Herba Group memiliki beberapa kategori usaha yang berkaitan dengan produk konsumen. Produk herbal dan kesehatan, Makanan dan minuman, Produk perawatan diri, Pengembangan dan pemasaran merek.

Aktivitas bisnisnya dapat meliputi: Riset pasar dan kebutuhan konsumen. Perencanaan promosi. Pengelolaan media sosial. Pemasaran melalui marketplace. Pengembangan jaringan distribusi. Pemantauan penjualan dan evaluasi pemasaran.

We are hiring!

OPEN POSITIONS:

BRAND MANAGER

YOUR DAY-TO-DAY RESPONSIBILITIES:

• Conduct research to identify target customer segments, analyze purchasing behavior, and determine key values that drive buying decisions.
• Develop brand/product positioning, marketing themes, and creative guidelines to ensure market consistency across all channels.
• Design and execute comprehensive marketing strategies, including online/in-store promotions, digital campaigns, informational content, and trade events.
• Oversee the development of marketing materials, build media plans based on business objectives, and track campaign ROI.
• Drive product and communication innovations to maximize brand appeal and market presence.
• Ensure all customer touchpoints align seamlessly with the overall brand image and strategy.

WHAT WE’RE LOOKING FOR:

• Bachelor’s degree in business, marketing, or a related field.
• Minimum 5 years of experience in Brand & Marketing Management
• Fluent in both spoken and written English and Bahasa Indonesia.
• Strong analytical thinking, strategic mindset, and solid business acumen.
• Excellent communication, leadership, and cross functional collaboration skills.

DIGITAL MARKETING EXECUTIVE

YOUR DAY-TO-DAY RESPONSIBILITIES:

• Create, plan, and schedule engaging digital content across social media platforms to boost brand presence.
• Plan, set up, and run paid digital advertising campaigns (Meta Ads, TikTok Ads, Google Ads) to drive traffic and sales conversion.
• Implement basic SEO strategies for articles, website content, and digital touchpoints to improve organic search rankings and online visibility.
• Able to work independently (hands-on) as well as manage digital agencies/third-party partners to align creative direction and ensure campaign execution.
• Monitor campaign KPIs (ROAS, CTR, Engagement, Conversion Rate) and generate performance reports with actionable insights.
• Monitor digital marketing trends, consumer behavior, and competitor activities to identify new content & ad growth opportunities.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communication, Digital Media, or a related field.
• Minimum 1-2 years of experience in Related position
• Ability to work independently on execution and collaborate effectively with external agencies/vendors.
• Strong copywriting, creative storytelling, and trend-spotting capabilities.
• Portfolio showcasing past content work and ad campaign performance/reports is required.

BRAND EXECUTIVE

YOUR DAY-TO-DAY RESPONSIBILITIES:

• Responsible for developing New Product Concept, brand image & communication in the Indonesian market.
• Responsible for preparing marketing campaigns and creative ideas to support Brand image.
• Collaborate with Product Development (R&D) and manufacturing/factory teams to drive new product formulation, packaging development, trial runs, and commercialization.
• Create and implement marketing plans and marketing strategies to support the creation of brand image and brand building in the Indonesian market.
• Prepare creative briefs and collaborate with internal teams or agencies to produce marketing materials and POSM.
• Conduct market research, analyze consumer trends, and gather customer feedback to support future product development and innovation. Monitor marketing campaigns, evaluate brand performance, and track sales performance for further development and innovation.
• Implement marketing strategies aligned with business targets.

REQUIREMENTS:

• Bachelor’s Degree (S1) in Marketing, Communication, or related field.
• Minimum 1-3 years of working experience in FMCG, Consumer Goods, or Health Food.
• Young, creative, innovative, and trend-driven.
• Strong communication, analytical thinking, and execution capabilities.

BRAND CHANNEL STRATEGIST

YOUR DAY-TO-DAY RESPONSIBILITIES:

• Develop and execute channel specific sales strategies aligned with overall brand goals to drive rapid product take off and maximize sell out performance.
• Ensure consistent product availability across all channels through accurate sales forecasting, with a primary focus on driving seamless New Product Launches (NPD).
• Design, deliver, and manage high impact Point of Sale Materials (POSM) and tailored promotional plans to drive high visibility and foot-traffic conversion.
• Conduct market analysis to evaluate channel performance, monitor competitor moves, and identify growth opportunities.
• Analyze channel activation ROI, providing actionable insights and strategy adjustments to continuously optimize trade activities.
• Collaborate closely with Brand, Sales, and Digital teams to ensure seamless execution of commercial plans and strategy alignment.

REQUIREMENTS:

• Bachelor’s Degree (S1) in Marketing, Business Administration, or a related field.
• Minimum 1-3 years of hands on experience in trade marketing, sales strategy, or channel development (preferably in FMCG/Health Food).
• Strong track record in driving product launches and trade activations.
• Solid understanding of market analysis, consumer buying behavior, and retail/omnichannel operations.
• Excellent communication, negotiation, and cross functional project management skills

SEND YOUR CV TO: [email protected]